The creative and ad world is developing so fast and yet has been severely lacking when it comes to trusted, reliable technology that enables people to scale their work at a pace that makes sense. On the investment our Managing Partner, Carlos Espinal, comments, “We are incredibly excited by what the team at Synthesia is building and the smart use of deep technology to truly empower brands and creators to internationalise and personalise their content. The campaign was a joint collaboration between RG/A, Synthesia and Ridley Scott Associates for Malaria No More. The campaign was widely recognized and applauded and has already exceeded 400 million impressions globally. Synthesia recently launched their first global campaign with malaria survivors speaking through David Beckham to help raise awareness around the Malaria Must Die initiative. We are excited to collaborate with a great and diverse team of investors to execute on our vision.” “Our mission is to make it easier to bring creative ideas to life without the traditional barriers of time, budget and skills. For companies it’s difficult to deliver these experiences because the conventional ways of creating video content is a physical process that simply doesn’t scale.” said Victor Riparbelli, co-founder and CEO of Synthesia. “Consumers and employees today expect video-based communication that is tailored to them. Their cloud-based platform ENACT enables customers to automatically generate personalizedĪnd interactive video content for their audiences at an exponentially faster rate and a fraction of David Beckham speaks nine languages to launch Malaria Must Die campaign powered by Synthesia "AI video avatar platform Synthesia raises $50 mln in venture capital". ^ "The Work | Lions Entry | Messi Messages".^ "You can now send personalised videos from an AI version of Messi.^ "BBC World News - Click, Top Quality Fake News, BBC newsreader 'speaks' languages he can't"."The startup behind that deep-fake David Beckham video just raised $3M". "How AI Tech Is Changing Dubbing, Making Stars Like David Beckham Multilingual". "Synthesia raises $50M to leverage synthetic avatars for corporate training and more". ^ "Synthesia, which is developing AI to generate synthetic videos, secures $50M"."How deepfakes could actually do some good". "The voice synthesis business: 2022 update". "Synthesia's AI video generation platform hooks $12.5 million Series A led by FirstMark". "The Next Great Tool for Winning Customers and Training Employees: Deepfakes". ^ "Dubbing is coming to a small screen near you"."Deepfakes Are Now Making Business Pitches". In December 2021, it raised $50 million in a Series B funding round led by Kleiner Perkins and GV. In April 2021, the company raised $12.5 million in Series A funding. Synthesia raised $3.1 million in seed funding in 2019. The campaign received a Cannes Lion Award. Users created personalized messages with Synthesia's software and sent custom artificial reality video messages from Messi based on their text input. In 2021, Synthesia partnered with Lay's to create the Messi Messages campaign featuring Argentine footballer Lionel Messi. In 2018, the company first demonstrated the software’s capabilities on the BBC programme Click when it presented a digitization of Matthew Amroliwala speaking Spanish, Mandarin, and Hindi. The company was co-founded in 2017 by Agapito, Niessner, Victor Riparbelli, and Steffen Tjerrild. Synthesia's software utilizes deep learning architecture and was developed by Lourdes Agapito and Matthias Niessner. It has been used in advertising campaigns, reporting, product demonstrations, and to create chatbots. Synthesia is most often used by corporations for communication, orientation, and training videos. Explicit consent must be provided in addition to a strict pre-screening regimen for use of an individual’s likeness to avoid “ deepfaking”. The platform also does not allow its software to be used to recreate celebrities or political figures for satirical purposes. As of August 2021, Synthesia's voice database included multiple gender options in over sixty languages. These avatars can be used to narrate videos generated from text. Users create content via the platform's pre-generated AI presenters or by creating digital representations of themselves, called artificial reality identities (ARI), using the platform's AI generation tool. From this a text-to-speech video is created to look and sound like the individual. Synthesia's software algorithm mimics speech and facial movements based on video recordings of an individual’s speech and phoneme pronunciation. Synthesia is a synthetic media generation platform used to create AI generated video content.
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